UX/UI – What Will Be With You?

Spectory’s design experts discuss lessons learned and what could make users happy in 2020

By Terrance J. Mintner • January 10, 2020

Photo Credit: Hal Gatewood | Unsplash

Can you hear it? Tick tock, tick tock. That’s the sound of the new decade. The clock has just begun and tech observers predictably come out of the woodwork to offer up their list of predictions. Well, they do this every year, but for the new decade they went nuts.

Here is a sampling:
– Privacy will be huge as consumers demand greater control of their personal data.
– Deepfakes will be disrupters and so will the technology required to detect them.
– Alternative meat – produced in a lab without harming animals – will be on more plates.
– Digital health solutions will grow by leaps and bounds.
– Elon Musk will still be our go-to tech guru (bow your heads).
– Amazon and Google will vie for control of the universe (bow your heads again).
– Artificial intelligence, virtual and augmented reality, and big data will dominate.

The list could go on ad infinitum…

What about UX/UI design? User experience, the consensus seems to be, will only become more important as companies zero in on user needs, flow, and frustrations. After all, software developers can build top-notch products but if users aren’t happy with them, all that gritty back-end work will be for naught. In today’s world the user is king (or queen or some mix of the two).

With that in mind I sat down with Spectory’s UX/UI gurus to hear about what they’ve learned in the past year and get their take on where things are heading in 2020.

For Liran Mahazri, Spectory’s Product Designer, the main lesson he learned was how to work with a range of different products in different sectors, from agriculture and finance to security and transportation. Learning the required platforms for each project and the particular needs of clients involved a good dose of daily learning.

“Every project we do here makes you think in different ways. This means we must conduct research and acquaint ourselves with each sector. As opposed to making the same product or servicing the same application every day, we must continually gain knowledge about a wide range of digital solutions,” he said.

In terms of what 2020 will bring, Alex Osadchi, another UX/UI specialist at Spectory, believes new trends will emerge in interaction design.

“One interaction that allows the user to feel his or her flow inside of a mobile or desktop application could become big,” he said. “In this way, the user can sense him or herself go from one thing to the next. Such a design would likely utilize aspects of ‘touch and feel’ technology.

“As of now it’s very difficult to make things like this because the code is so difficult. But perhaps these interactions could come to us pre-designed and housed in an API library for anyone to use,” he added.

“I also think, starting in 2020, that technology based on ‘augmented reality’ will start to bear fruit. But this will depend mainly on the willingness of major industries such as medicine, e-commerce, and gaming, to develop this technology,” Osadchi continued.

“For us, as UX/UI designers, augmented reality opens up another niche we will need to consider and study in depth, as these are completely different experiences and user needs than we are used to seeing.”

Augmented reality brings users closer to the interface and opens up new experiences for them to be part of it, he concluded.

Software developers can build top-notch products but if users aren’t happy with them, all that gritty back-end work will be for naught

Marina Ganzman, Spectory’s third UX/UI specialist, learned a lot by collaborating more closely with developers. This is vital because at times developers and designers are worlds apart, she explained.

As far as what the new year will bring, she adds: “It will be important to create the product in the right way. This means thinking ahead and building a design system for the next steps and changes, which will greatly streamline our work.”

Ganzman believes there will be increasing emphasis on implementing a more complex design system. It will serve as a reusable toolkit combining design tools, brand guidelines, UI code, and many other components.

Such a system will basically keep designers on the same page, she concluded, allowing them to collaborate and speak in a common language.

A new year promises lightning quick change in a highly valued line of work. We shall see how the assessments from Spectory’s three UX/UI gurus pan out, and what the future holds.

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